Samsung tops handset sales in August widening the gap with Huawei
Samsung tops handset sales in August widening the gap with Huawei

According to a report by Counterpoint Research, a marketing research firm, Samsung ranked first in the global smartphone market in August with a market share of 22%.

Last April, Samsung lost out to Huawei due to a sharp downturn in its key markets in India and Europe. However, in July and August, after the Indian market recovered from the national blockade, Samsung rebounded from the recovery in the Indian market.

Since 2018, Samsung has pursued a robust online sales strategy in order to take advantage of the opportunities provided by the anti-China sentiment in India and thus capture the largest share in the Indian market.

Samsung is working hard to widen the gap with Huawei, which ranks second. After reaching the highest global share of 21% in April, Huawei's market share is expected to continue declining in the future due to the ongoing US trade sanctions.

And Apple was able to keep its share in the previous period, but with the launch of the new model (iPhone 12) on October 13th, we expect an increase in sales, but in November, because the release time is later than usual. . The longer life cycle of the iPhone 11 series and the successful new iPhone SE will help Apple fill the void until the iPhone 12 reaches the market.

According to the report, the Chinese company Xiaomi has significantly increased its market share, especially in markets where Huawei is used to having a strong influence, such as Central and Eastern Europe.

“Geopolitical guidelines and policy issues between countries affect the smart phone market in a number of ways,” said research analyst Minso Kang. “Intensified marketing is being done to seize opportunities in these regions and sectors.” The major players in the market will be stronger. We see companies like Samsung, Apple, Xiaomi and Oppo benefit the most from it. ''

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