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| Snap reaches new heights in augmented reality |
Snap announced the next phase of augmented reality this week, releasing the first fully supported realistic version of Spectacles smart glasses.
While the term "initiation" is incorrect, this new updated version of "glasses" may cover real-world digital graphics and will not be released to the public.
Instead, it is distributed to augmented reality creators who mainly work with Snapchat to help with the next phase of development.
The announcement marks a major breakthrough in the use of augmented reality technology and appears to be ahead of major companies like Apple and Facebook, which are also developing their own augmented reality glasses.
However, for Snap, this has been in development for many years and dates back to the first release of Spectacles in 2016.
When the company released Spectacles, it also changed the way the company was described, describing itself as a camera company rather than a social media app.
At the time, Snap appeared to do this to avoid comparisons to Facebook or Twitter. The latter has been criticized for not growing at a rate comparable to social media.
However, this change provides a major goal of tweaking Snap's goals, which previously marked the advance of its augmented reality tools.
The glasses appear to be specially designed for this purpose, and it appears the company had to roll out camera glasses early on before it could develop the augmented reality technology it needed.
But Snap worked hard. Shortly after the launch of the first version of the glasses, the company established a new R&D center in China near where the glasses were assembled, where it had the opportunity to secretly develop its augmented reality tools. An invisible intruder.
A few months after the release of Glasses, Snap also launched World Lens, which again represented the next step in the development of augmented reality.
The company has tools for creating immersive digital overlays in real-world environments. The equipment is sold out and is very well received.
All he has to do is combine these two, and this combination is clearly a lot more difficult in practice than Snap expected.
The original version of the glasses ultimately missed Snap's sales forecast, resulting in thousands of products not being sold.
This aligns with the growing success of Instagram stories. This is a re-creation of the Snapchat Stories features. This appears to be a real threat to the survival of the company, with increasing debt and slowing user growth, the company has played a lot for the future of augmented reality. Go to the next level.
This has resulted in major business adjustments within the company. In the past few years, Snap has managed to focus extensively on more specialized and professional use cases to communicate with close friends and provide a more privacy-friendly way of messaging.
Snap has managed to redesign its platform to avoid the problems caused by the main features of the Facebook version and integrate its platform, which also saw explosive growth with their Android app update in 2019.
Augmented reality has always been the main benefit because Snapchat lenses have made a lot of people try it out and it is still the main driving force.
Virtual reality is also a big step forward and offers great potential to build a fully immersive digital world. Augmented reality can complement your daily life and enrich you with helpful tips and instructions, interactive games, graphics, etc. Real world experience.
We are now in the middle of the next big transition to augmented reality and the next big development of Snap, which is the first opportunity to become a bigger player in the market.
Snap has invested heavily in the field and acquired FitAnalytics' experimental augmented reality tool, Pixel8Earth to extend AR maps and WaveOptics for augmented reality displays, all of which are key components of the new glasses.
Snap is trying to become synonymous with augmented reality technology, which is a great opportunity for the company, and it's working hard to make it happen.
It may not seem like it yet, but augmented reality will soon become a popular component of many of your daily interactions, and if Snap can do it right, it will also play a major role in the process.