Amazon Fire TV expands the capabilities of live TV
Amazon Fire TV expands the capabilities of live TV

Amazon introduced a new experience on the Amazon Fire TV platform that places greater emphasis on subscription streaming and other live content.

The company announced the integration of several new services into its live capabilities, including Xumo apps, IMDb TV and Amazon News.

The company also plans to add Plex in the near future so that all four services can be used with ads for free and no subscription is required.

These channels and their content are displayed on the Fire TV Live Streaming tab within the online line and in the Global Channel Guide via the Fire TV app.

Amazon said: “Fire TV's Live Catalog now contains more than 400 live streaming channels from 20 providers, including YouTube TV, Sling TV, Tubi, Pluto TV, Philo, Prime Video, and more. Channels & Events.

Amazon also indicated that over 200 of these channels can receive ads for free and you don't have to sign up to watch them.

Free, real-time streaming media content has become a battleground for Amazon and Roku, the two largest media streaming platforms in the United States. However, they use different methods of coordination.

The portion of Amazon providing free live content has become part of the Amazon Fire TV's overall interface, rather than a separate channel that you need to open.

Sandeep Gupta, Vice President and General Manager of Amazon Fire TV, said, “When we design Amazon Fire TV, we always take a content-based approach so you can watch shows, movies and sports when the TV is turned on without showing any apps.

He added: This philosophy extends to our approach to live content as well. We continue to invest heavily in our live TV shows and content partners and grow with new integrations, Alexa functionality, and improved content recognition mechanisms.

Amazon Fire TV has its own app, but it is limited to real-time content, not ad-supported movies and shows.

In addition to the announced integration of live TV, Amazon also said: Alexa now supports its live TV programming.

Amazon claims that live TV interactions with live broadcast apps on Amazon Fire TV have doubled 130% in the past 12 months due to the expansion and integration of live TV (not to mention the ongoing pandemic).

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